China’s citizens are fully connected, but its enterprises are still in the early stages of digitization. E-commerce and mobile payments are major drivers of the tech industry, but, increasingly, Chinese startups and tech giants are shifting their focus to business-to-business (B2B) products. The sector shift is attracting prominent startups from abroad, including US unicorn Branch. Founded in 2014 by four Stanford graduates, Branch is a mobile marketing company that uses a de

Branch, a startup making tools to enable developers to provide links between websites and apps, has raised a $60 million Series C round of funding from Andy Rubin’s Playground Ventures, according to sources. Branch — formerly Branch Metrics — launched in 2014 to provide better analytics and improve app discovery and referral programs. It offers tools that app marketers can use to create deep links between web and app content, as well as email to app content. It works with ema