AutoFi has raised $10 million in its quest to make it easier to take out a car loan. The San Francisco-based financial technology company said on Thursday it has completed a Series A funding round, with investors including Crosslink Capital, Ford Motor Credit Company and Lerer Hippeau Ventures. AutoFi makes a white-label technology platform that allows car dealers to offer faster, online financing to customers. It recently partnered with Ford's financing arm, Motor Credit, an

“More and more consumers want to not only start, but also complete their car buying journey online—we’re building a financial technology company that will provide dealers and online car marketplaces with a point of sale solution to serve this new online channel.” “We believe there is a significant shift happening in consumer behavior as it relates to buying cars,” explains Kevin Singerman, CEO and Co-Founder at AutoFi. “More and more consumers want to not only start, but also